I mean, they had to respond, but there's not much there, not right now.
The $.99 cent episodes are for OLD episodes, not new ones. Latest episodes are $1.99 in SD and $2.99 in HD.
You can buy OLD episodes of Glee for $.99:
Or for new season 2 episodes of Glee. Wait. No you can't, they only have season 2 on DVD, so lets go for last sunday night's version of Mad Men instead for $2.99 in HD:
Sigh. Read it people. The announcement is intended to blunt Apple's accouncement in some small way, that's all. I love Amazon with a passion, but there is not much into this press release. They just had to respond in some way.
Netflix is getting better and better with old episodes too. Many times I buy something in AppleTV when its already there for "free" on Netflix